Who I Am - And Why It Matters

This isn’t about workouts. It’s about who you become when you commit to a process and raise your standards.

My inspiration was a chance meeting with Scotland’s Strongest Man. Five years later, I had gained 150 pounds and was pulling trucks, lifting cars, and chasing the next seemingly impossible thing.

I’ve competed as a pro, trained under legends, and coached athletes to world-class results.

But none of that’s why I built this site.

The truth is - I broke down. Physically. Mentally. I went from a professional athlete to overweight, in pain, and completely lost.

And I rebuilt everything.

Not through hacks. Not through hype.
Through work.

The same system I now use to train everyone - from everyday lifters to elite fighters.

Strength isn’t the goal. It’s the proof.

I’m here to share the process - backed by experience, grounded in results, built to last.

What Backs This Up

  • Former Director of Education for Westside Barbell

  • Current Director of Education for the WSBB-X3 Academy

  • Master Coach with Bodybuilding.com

  • Mentored under Louie Simmons, Bill Kazmaier, Josh Bryant and Andy Bolton

  • Former professional strongman

  • Author of 2 books and numerous published articles

  • Coached World Champions, World Record Holders and Olympians

  • Speaker and educator for coaches around the world